HESS PILATES PRIVACY POLICY

Effective Date: 05/01/ 2025

Hess Pilates ("Hess Pilates," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our studio, use our services, or interact with us online.

1. INFORMATION WE COLLECT

We may collect personal information directly from you or automatically through your interaction with our services, including:

1.1 Voluntarily Provided Information:

  • Name, address, email, phone number, emergency contact, and date of birth

  • Billing details and payment information

  • Health or medical information voluntarily provided to instructors (e.g. pregnancy, injuries)

  • Membership and class booking details

  • Communications and inquiries

1.2 Automatically Collected Information:

  • IP address, browser type, device ID, operating system, pages visited, and location data

  • Cookies and tracking technologies (for site analytics and user experience)

1.3 Demographic & Preference Information:

  • Age, gender, preferred class types, and survey responses

We only collect personal data necessary to fulfill our services or as permitted by law.

2. HOW WE USE YOUR INFORMATION

Your information may be used for the following purposes:

  • Registering you as a member and managing your account

  • Booking classes and processing payments

  • Sending class confirmations, reminders, and membership updates

  • Communicating promotions, updates, newsletters (with your opt-in consent)

  • Conducting internal analysis to improve our services

  • Responding to your inquiries and feedback

  • Complying with legal or regulatory obligations

3. SHARING YOUR INFORMATION

We do not sell, rent, or trade your personal data. However, we may share information in the following circumstances:

  • Service Providers: With trusted third-party providers who help with payment processing, website management, email communications, analytics, or marketing support. These parties only use your data as necessary to perform contracted services.

  • Legal Requirements: If required to comply with applicable laws, legal processes, or governmental requests.

  • Business Transfers: In connection with any merger, sale of company assets, or acquisition.

All third parties must adhere to strict confidentiality and data protection requirements.

4. DATA SECURITY

We take your data security seriously and use administrative, technical, and physical safeguards to protect your personal information:

  • SSL encryption for sensitive online data (e.g., credit card details)

  • Access controls and user authentication

  • Secure, regularly updated servers and databases

  • Staff training on data privacy and security

While we implement strong security practices, no online system is 100% secure. Your use of our services is at your own risk.

5. YOUR PRIVACY RIGHTS

You have the right to:

  • Access, update, or correct your personal information

  • Request the deletion of your data, subject to legal and contractual obligations

  • Withdraw consent to receive marketing emails at any time (via "unsubscribe" link or written request)

To make a request or exercise any of your privacy rights, email us at info@hesspilates.com.

6. RETENTION OF INFORMATION

We retain your personal data only as long as necessary for business operations or legal compliance. The retention period is determined by:

  • Contractual obligations and service duration

  • Applicable tax and accounting laws

  • Limitation periods for potential claims

7. THIRD-PARTY LINKS & SOCIAL MEDIA

Our website or studio may link to third-party websites, apps, or services. We are not responsible for their privacy practices or content. Use caution and review their privacy policies before submitting personal data.

We may feature photos, videos, or testimonials on our social media or website with your written or tagged consent.

8. INTERNATIONAL DATA TRANSFERS

If you are visiting our site from outside the United States, please note your data may be transferred to and stored in the U.S., where privacy laws may differ. By using our services, you consent to this transfer.

9. POLICY UPDATES

We reserve the right to update this Privacy Policy at any time. Revisions will be posted on our website with an updated effective date. Your continued use of our services means acceptance of the changes.

10. CONTACT US

If you have any questions about this Privacy Policy or how your information is handled, please contact us at:

Hess Pilates
1010 WILSHIRE BLVD, Los Angeles, CA 90017